Legal

Privacy Policy

Last updated: March 23, 2026

Introduction

The Atlas Standard (“we,” “us,” or “our”) operates a men's health and wellness clinic located at 1002 King St E, Hamilton, Ontario, L8M 1C8.

We are committed to protecting the privacy and security of your personal and health information. We comply with applicable privacy laws in Canada, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Personal Health Information Protection Act, 2004 (PHIPA) of Ontario, and the regulations thereunder.

This Privacy Policy describes how we collect, use, and share information about you through our website located at www.theatlasstandard.com (the “Site”). Please read this policy carefully. If you have questions, please contact us at info@theatlasstandard.com.

Data Privacy and Protection

We employ network and software security protocols to safeguard your data against unauthorized access, disclosure, or corruption. Your information will not be disclosed to third parties without your consent, except as required by law or for the purposes of providing healthcare services. No method of data transmission over the internet can be guaranteed as entirely secure; however, we take all reasonable measures to protect the information you share with us.

What Is Personal Information?

“Personal Information” is any information that identifies you as an individual. This may include, but is not limited to:

  • Name
  • Email address
  • Telephone number
  • Mailing address
  • Payment information (solely for payment purposes)
  • Information relating to your physical or mental health, health history, or that of your family (collected only through our clinical intake process, not through this website)

How Do We Collect Your Personal Information?

We collect Personal Information by fair and lawful means. We may collect information from you directly through:

  • Our website contact form (name, email, phone number, and message)
  • Our online booking platform (Jane App), which is operated by a third party and subject to its own privacy policy
  • Direct communications via email, telephone, or in-person visits

We do not collect personal health information through this website. Health-related information shared during consultations is governed by PHIPA and handled through our clinical intake process.

How Do We Use Your Personal Information?

We collect and use Personal Information for the following purposes:

  • To respond to inquiries submitted through our contact form
  • To schedule consultations and communicate appointment details
  • To provide and manage our healthcare services
  • To improve our website and the services we offer
  • To comply with legal and regulatory obligations

We obtain your consent prior to collecting and using your Personal Information. You may withdraw your consent at any time by contacting us.

To Whom Do We Share Your Personal Information?

We do not sell, trade, or rent your Personal Information. We may share your information only in the following limited circumstances:

  • Healthcare providers: We may share information with physicians, nurse practitioners, and relevant clinical staff involved in your care, in accordance with PHIPA.
  • Service providers: We use third-party service providers to operate our website and process communications (e.g., email delivery services). These providers are contractually bound to protect your data and use it only for the services they provide to us.
  • Booking platform: Our online booking is provided through Jane App, a third-party platform with its own privacy practices.
  • Legal requirements: We may disclose your information if required by law, court order, subpoena, or regulatory authority, or to protect the rights, property, or safety of The Atlas Standard, our patients, or the public.

How Do We Obtain Your Consent?

We obtain your consent prior to collecting, using, or disclosing your Personal Information. You may provide consent orally, electronically, or in writing. The form of consent we seek will depend on the sensitivity of the information and the reasonable expectations of the circumstances. You may withdraw your consent at any time by providing us written notice. You may also expressly instruct that your personal health information not be used or disclosed for healthcare purposes without your consent.

Where Do We Store Your Personal Information?

Personal Information may be stored at our clinic offices or through our service providers' data centres, which may be located within or outside of Canada. Where information is stored outside of Canada, it is subject to the laws of that jurisdiction and may be accessible to the governments, courts, or law enforcement of that country pursuant to applicable laws.

How Long Do We Retain Your Personal Information?

We retain Personal Information only for as long as necessary to fulfill the purposes for which it was collected, and as permitted or required by law. Contact form submissions are retained only as long as needed to respond to your inquiry and for a reasonable period thereafter, then securely deleted.

Data Security Safeguards

We use industry-standard physical, technical, and administrative security measures to protect the confidentiality and security of your Personal Information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. It is your responsibility to protect the security of any login credentials. We strongly advise against communicating confidential information via unencrypted email. Access to Personal Information is limited to employees and contractors whose duties reasonably require such access.

Cookies and Tracking

Our website may use essential cookies to ensure proper functionality. We do not use advertising cookies or third-party tracking pixels. Any analytics data collected is anonymized and cannot be used to identify you personally.

Third-Party Links

Our Site may contain links to third-party services, including our online booking platform (Jane App) and social media accounts. These services have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of third-party websites.

Individuals Under the Age of 18

Our services and website are not directed at individuals under the age of 18. We do not knowingly collect Personal Information from minors. If we learn that we have collected information from someone under 18, we will promptly delete it. If you believe we have collected information from a minor, please contact us immediately.

Your Rights

Under PIPEDA and applicable Ontario law, you have the right to:

  • Access the Personal Information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your Personal Information, subject to legal retention requirements
  • Withdraw consent for the collection or use of your information
  • Challenge the accuracy or completeness of your Personal Information in our records

We will respond to written requests within 30 days of receipt. If we cannot meet this timeline, we will advise you in writing. There is no cost to access your Personal Information or inquire about our privacy practices.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will not reduce your rights under this policy without your consent. The updated policy will be posted on this page with a revised “last updated” date. If changes are significant, we will provide additional notice where appropriate.

Contact Us

All questions, concerns, or complaints regarding your Personal Information or this Privacy Policy should be directed to:

The Atlas Standard

1002 King St E, Hamilton, ON L8M 1C8

Email: info@theatlasstandard.com

Phone: (416) 301-6588